On-demand Video: The Total Economic Impact™ Of The Quantcast Platform

On-Demand The Total Economic Impact™
of the Quantcast Platform

Get Top Performance and Productivity Gains with the Quantcast Platform

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On-Demand The Total Economic Impact™ of the Quantcast Platform Get Top Performance and Productivity Gains with the Quantcast Platform

Not only has advertising become increasingly complex and time-intensive, but with the upcoming deprecation of the third-party cookie, there are even more challenges for digital marketers.

According to the Total Economic Impact™ (TEI) study conducted by Forrester Consulting, “Quantcast delivers a strategic edge and preparedness for the future amid changes in the digital marketing space.”

Join us as Molly Firth, the lead analyst on Forrester’s TEI study walks through its findings and methodology.

Some key benefits of using Quantcast Platform include:

44% increase in conversions: An increase in audience reach and conversion rate translates to increased sales and profits.

Time savings of 50%: The Quantcast Platform is intuitive, easy to use, and halves the time spent by digital media team traders on planning, activation, campaign management, and reporting tasks compared to interviewed companies’ prior DSP solutions.