Quantcast Solutions Guide
Audiences are everything
Our Story
Audiences are at the heart of the trillion-dollar ad tech industry. That is where we started in 2006 with Quantcast Measure, a free audience insights tool that provides publishers with real-time insights about their audience to help them monetize inventory on their site.
Quantcast Measure has become one of the leading audience intelligence solutions for the open internet.* Today, 100M+ web and mobile destinations leverage Measure to understand their audiences, providing Quantcast with a rich source of unique real-time data.
A Free and Open Internet
Unlike stale third-party data loosely classified into packaged segments, the Measure live data set gives marketers a real-time view of evolving online consumer behavior, putting us in a great position to help marketers such as you deliver perfectly timed, uniquely relevant advertising.
We have privacy and compliance at the core of everything we do. We’ve added Quantcast Choice privacy solutions to the platform, helping businesses thrive in a privacy-first world without third-party cookies. Our vision is to champion a free and open internet through our platform. We help both sides of the ad tech industry–publishers and marketers–to know and grow their audiences while focusing on consent and privacy.
Let’s talk about data Your audience is constantly evolving. So should your advertising.
Live data gives you real-time insight into consumer behavior, interests, and intent so you can adapt your advertising and marketing strategy to ever-changing consumer behavior and drive business growth.
Stale, not unique, not diverse data
Loosely classified third-party data segments
Reliant on third-party cookies
Real-time signals capture constantly evolving consumer behavior
Data is processed by AI and machine learning to enable user-defined custom segments
Future-proofed data set, uses first-party tags
AI and machine learning
It’s math. Not magic. Ara® – Our AI and Machine Learning Engine
Ara powers our unique capabilities by making sense of massive data on the open internet; it translates data into behavioral patterns and makes predictions about consumer behavior.
Under the hood How Ara works
What makes Ara unique? The Quantcast Platform combines unique, real-time data with Ara to deliver compelling results in a privacy-first world.
Challenges Today The Ara Approach and Why It Matters
Thrive in a privacy first world
Building for a cookieless future
Industry Standards
The ad tech community needs to unite to define the framework for viable long-term solutions as a way to validate and hold ourselves accountable. With that in mind, Quantcast has been working with IAB Tech Lab’s Project Rearc, Prebid, and the W3C and will continue collaborating with others from across our industry.
Interoperability
The Quantcast Platform was built to intake and parse a complex set of signals, making it well equipped to integrate with emerging identity solutions including UID 2.0, LiveRamp, SWAN, and Google FLoC. Quantcast will partner with all new approaches and make any necessary adaptations as they evolve.
Innovation
Our approach has been and will continue to be grounded in natural language processing, consent, a system to combine identifier signals coherently, and machine learning technology that can take in multiple signals, combining them with statistical methods.
Making sense of the signals
Multi-signal approach for accuracy and scale
At Quantcast, we have built a platform that takes a multi-signal approach and applies advanced AI and machine learning techniques. This approach is not only robust, but also flexible and scalable if one of those signals become unavailable or a new type of signal is introduced. We are confident that by building on our three pillars of innovation, industry standards, and interoperability, we will successfully champion a free and open internet in a privacy-first world.
With over 100+ patents, Ara,TM our unique AI and machine learning engine, makes sense of complex, multiple signal sets to understand behavioral patterns.
Future-proofed identity Cookie conundrum or competitive advantage?
Using multiple signals, including consent, first-party, contextual, and cohorts, and website signals such as time, language, and geolocation, we believe that we are uniquely positioned for success in a post-third-party cookie world.
Why Quantcast?
Under the hood How Ara works
Know and grow your audiences
Know and grow your audiences
Quantcast has two ways to partner with us: our traditional advertising services and a transformative new self-serve platform.
Quantcast Advertise
n 2009, we launched Quantcast Advertise, bringing the power of Quantcast Measure’s vast real-time data to programmatic advertising. This traditional managed-service side of our business provides marketers with brand and direct response solutions across a variety of engaging formats.
Quantcast Platform
In March 2021, we announced the Quantcast Platform, a new and modern intelligent audience platform. The platform is powered by Ara, our AI and machine learning engine, and provides brands, agencies, and publishers with a transformative UI that allows for seamless planning, activation, measurement, and innovation–ultimately maximizing outcomes and increasing revenues across the advertising ecosystem.
Brand Solutions ADVERTISE
Find new customers
Quantcast combines accurate demographics with behavioral data to influence consumers. We amplify the effectiveness of your campaign with Quantcast Frequency Management, a proprietary tool that drives optimal ad exposure and maximizes lift on essential brand metrics.
“This unique programmatic solution enabled us to find our audience in the digital universe, address branding challenges and execute on our brand awareness strategy. ”
Agathe Viaud,
Digital Section Manager,
Nissan
Objectives
- Brand Lift
- Audience validation
- Reach and Frequency
- Viewability
- Video Completion
- Site Visits
- Drive In-Store Traffic
Quantcast Solutions
- Custom Keyword Audiences
- Demographic Audiences
- Data Partner Audiences (DPA)
Measurement Available
- Brand Uplift Study
- Viewability Reporting
- Video Completion Reporting
- In-Target Audience Validation
- Foot Traffic Measurement
Measurement Partners
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Brand Solutions ADVERTISE
Superior results to prospect and convert new customers
Quantcast amplifies customers’ audience data to drive optimal business outcomes. Our powerful algorithms find consumers across the entire connected universe whose online behavior is most similar to your existing customers. Working across real-time ad platforms, we get your brand in front of prospects you didn’t know were there, delivering truly relevant customers.
“By challenging the norm, we found an effective way to integrate our partners: reducing wastage and improving efficiency.”
Ryan Miles
Vice-Director of Marketing
Microsoft
Objectives
- CPA
- ROAS
- CTR
- Site / Page Visits
Quantcast Solutions
- Prospecting
- Performance Targeting
- Retargeting
Measurement Available
- Performance
- Prospecting Insights
- Delivery Reports
Put us to the test
- Quantcast is confident in our product and we want to prove it!
- Support in setting up for success
Plan QUANTCAST PLATFORM
* Audience Planner built into the Platform. Advertising clients can request a free trial.
Craft rich stories with in-depth audience insights
To deliver an effective customer experience, marketers must first understand their audiences. Audience Planner helps marketers discover valuable audience insights to craft rich customer stories and elevate marketing strategy.
Quantcast’s unique data and advanced machine learning algorithms give advertisers in-depth audience insights into browsing interests, attitudinal, and psychographic data.
“We can use this platform for multi-channel planning. The insights were spot on and can be leveraged in the planning process for future campaigns.”
Nadia Forster
Account Manager
Benefits:
- Get interactive audience insights in seconds, not hours. Experiment, learn, and develop smarter media strategies.
- Plan, activate, and measure within a single platform. Easily turn audience targets into campaign targets.
- Explore browsing interests, purchase behavior, publisher affinity, and more for current customers or new audiences.
- Compare up to four audiences side-by-side and easily forecast reach. Understand changing behaviors of your audience across different time periods.
Activate QUANTCAST PLATFORM
* Available only on the Platform
Fill the funnel from awareness to consideration to conversion
Quantcast has been helping advertisers and publishers with high-performing advertising for years, and now with the Quantcast Platform, we’re putting it into their hands, making it available as an easy-to-use, self-serve solution.
Leverage the power of AI to fill the entire marketing funnel and beat your marketing KPIs, ultimately growing your business.
“You’re outperforming managed service and other vendors by 300%.”
Adam Ansoff,
Account Manager
Benefits:
- Reach custom audiences. Create customer cohorts based on their interests, passions, and intent–all inferred by analyzing their online content consumption. Estimate potential audience size to maximize scale.
- Go beyond a frequency cap and set a frequency target. Set a desired frequency amount to reach your audience the right number of times and minimize wasted spend.
- Deliver the optimal mix of prospecting and retargeting. Leverage our full performance capability, which dynamically allocates impressions between new and returning customers to drive higher ROAS.
Measure QUANTCAST PLATFORM
* Available only on the Platform
Get actionable campaign insights without having to manipulate data
- Funnel Visualizer. Explore a campaign audience journey and how delivery and conversion metrics vary across different demographics.
- Audience Overlap. Campaign-level insights to show unique customers reached and overlap with other ad sets.
- Weekly Conversion Change Summary. See changes in weekly conversions by domains, demographics, and geolocations.
- Prospecting / Retargeting Breakdown. Breakdown of KPIs across full performance campaigns.
“Insights Lab is highly intuitive and visually appealing. It is easy to understand campaign performance and get interesting insights in a digestible manner without spending hours in understanding long reports.”
James Roddan,
Sr. Account Executive
Benefits:
Insights are the first step to innovation. Access granular and interactive campaign insights through Insights Lab.
- Get the full picture of the audience journey. Build a story using real-time data and execute it immediately. Uncover stories behind the campaign metrics.
- Innovate and act quickly on campaign insights as you do not have to spend hours analyzing long reports.
Measure QUANTCAST PLATFORM
* Available only on the Platform
Experiment easily and limitlessly to improve your marketing
As marketers, we’ve got more data than ever available to us. From real-time customer engagement to interactions on our websites, data is retrievable from virtually every source of marketing that we do. So the question is: how do we get more intelligence and use it to drive actions that deliver results?
The Quantcast Platform provides marketers with planning and measurement tools that allow for a test-and-learn approach. By analyzing data around demographics, web browsing behaviors, and past purchases, marketers can detect common attributes and identify new growth opportunities.
“The insights tool was great for providing a thorough breakdown of performance, which made the optimization process seamless.”
Elizabeth Anastassiadi,
Sr. Programmatic Trader
Benefits:
- A/B test new audiences, creatives, messaging, and other campaign strategies instantaneously with an easy-to-use experimentation tool.
- Create an ongoing feedback loop to drive marketing innovation. Use insights from Planner, Insights Lab, and Report Builder to inform planning and activation.
- Analyze trends over time to understand how your audience behaviors and interests have evolved. Use insights to inspire hypotheses.
- Pioneer new strategies that influence your cross-channel marketing plan.
Engaging formats
Native
Native ads adapt to the look and feel of the content and create a seamless experience for users.
Quantcast combines native formats with:
- Real-Time Data. Provides up-to-the-second insights you can’t get anywhere else.
- Custom Live Audiences. Reach unique prospects and in-market customers, based on 50,000 distinct features.
- Optimize to Any Outcome. The Quantcast Platform tunes over 10,000 variables every minute to determine the optimal bid for each impression.
We connect to the top native inventory sources:
Use native at any stage of the customer journey:
- Maximize Conversions. Prime in-market audiences by communicating the value of your product or service, and drive prospects further down the path to conversion.
- Drive Site Visits and Engagement. Native formats act as a content preview, compelling users to want to learn more. This makes native uniquely suited for driving traffic and engagement with your content.
- Increase Brand Awareness. Place your brand seamlessly within publisher content for greater visibility and to create a positive brand experience.
Rich Media * Currently available only on Quantcast Advertise.
Beautiful large format creatives that maximize user engagement
6%
interaction rate*
15s
dwell time
1.4%
ctr
Impactful Formats
Drive interaction and engagement with high-quality, custom rich media.
Delivered to the Right Audience
Reach the audiences that matter most using Quantcast’s real-time data and machine learning.
For Better Brand Results
Create richer, interactive experiences that drive brand outcomes.
Formats include…
The expanding Lightbox launches into the center of the screen and lets audiences interact directly with elements of your brand.
The Parascroll parallaxes as the user scrolls, creating an eye-catching movement.
The 3D Prism displays videos and images that appear to rotate on the page, allowing you to show multiple faces of content.
The Interactive+ Banner lets you include customizable interactive elements like video and 360° product views.
Note: CPM upcharges apply.
Minimum of 2M impressions per unit.
Rich Media * Currently available only on Quantcast Advertise.
Quantcast automatically blends mobile into your campaigns
Mobile for Branding. With product research often occurring on mobile and tablet, it’s important that your brand is front and center when consumers are in the consideration phase.
Mobile for Performance. We recommend a blended set-up to improve performance, nurturing your audience from consideration to purchase.
Benefits:
Tap into the cross-platform usage behaviors of consumers:
- Right Place. With time spent on mobile devices now outstripping desktop, mobile has become a key touchpoint in the conversion funnel.
- Right Time. Increase the number of opportunities available to you to communicate with consumers browsing the mobile web who are in market and receptive to your brand or message.
- Right Audience. The breadth of behaviors on mobile devices creates a compelling way to reach your customers from multiple angles.
Video
Unparalleled video outcomes
Using the video views objective, optimize towards viewable and completed views.
Quantcast Expanded Video Viewability optimizes brand video campaigns for stricter viewability standards in a brand-safe environment.
Access an Extensive Video Marketplace:
Cross-Platform Video Formats:
- Delivery on desktop, smartphone, and tablet
- Flexibility in video length with :06, :08, :15 and :30 second assets
- Run pre-roll and outstream video formats
The future of advertising is here. Now. We are taking an entirely new approach to advertising on the open internet.
“We leverage Quantcast’s live first-party data to understand granular insights about our audiences. These insights are based on real-time content consumption trends, and you can activate these audiences in just a few clicks. You’re not building a story if you can’t activate it right away.”
“Since going live with Quantcast, we have seen our performance improve 32% using the full-funnel approach.”
“We now optimize towards an event and let the algorithm do its thing. This allows us to focus more of our time on creative messaging strategy as well as partner development.”
“The level of automation allows me to spend more time understanding audience insights and building holistic marketing strategies around these audiences.”
