Know and grow your audience
Intelligent planning, insights and reporting built for publishers
Real-time, granular insights in seconds, not hours Craft better stories about your audience and shine in a crowded space.
Understand audience behavior and contextual interests better with real-time demographic and psychographic data. Identify unique audiences wherever they live on your network – all the way down to the section, article, or author. Spend less time gathering data and more time connecting with brands.
Nuanced content trends for unique audiences Tailor content for your users.
Create better custom content for your advertisers based on real audience preferences and interests. Inform your website content strategy with real-time insights into your audiences’ content preferences.
Extensive audience building capabilities Easily align with advertisers’ RFPs.
Build the exact personas that come across in RFPs and uncover a detailed picture of unique insights about that audience across your websites.
Robust campaign audience reporting and insights Demonstrate audience reach and campaign performance to brands.
Unlock the power of your audience
Nuanced audience insights
Access advanced intelligence like shopping interests, brand affinity and brand preferences, customized to fit your business needs.
Granular content insights
Unlock nuanced psychographics for specific sections of your website broken down to specific sections, authors and even individual articles.
Mid-flight and post campaign reporting
Stay on top of key audience KPIs for mid-flight optimizations, or deliver value-add insights to advertisers that could lead to additional revenue opportunities or renewals.
Build better audience reports
Build the exact personas that come across in RFPs. Showcase your audience and open up new opportunities with advertisers.
Audience Intelligence Get started with the Quantcast Platform
Know and grow your audiences.