Experiment smarter. Innovate faster.
No need to hunt for data. Get actionable campaign insights at your fingertips.
Get the full picture of your audience journey
Use the Funnel Visualizer to understand how metrics vary across different audience demographics each step of the way.
Limit audience overlap and ensure unique reach
Learn about unique customers reached and how audiences overlap across campaigns. Adjust media investments towards campaigns that deliver distinct audiences.
Understand how models adapt to real-time behaviors
Use the weekly conversion change summary to spot the largest contributors to positive and negative changes in weekly conversions trends. Identify attributes that are performing consistently to easily experiment with new ideas.
Learn how customers engage with your website
Demonstrate the impact of your campaign beyond the conversion with site activity contributions. See how customers exposed to your campaign were influenced to engage with various pages of your site.