Quantcast is committed to protecting the privacy of individuals. GDPR has many positive aspects and furthers our company beliefs in privacy by design, transparency, choice and control. We believe in designing privacy into every product, feature, and decision that we make around data.
Individuals should be able to easily access information about Quantcast’s data practices, including the data that we collect, what we use it for and with whom we share it. Individuals should also have choices over the data that we collect about them.
At the same time, we recognize that the GDPR and the proposed ePrivacy Regulation will introduce some technical challenges to the digital marketing industry.
We are using the opportunity of GDPR preparation to further enhance our products, services, and processes to ensure full compliance, so we can provide brands and publishers with the insights they’re used to from Quantcast post-GDPR.