Moe’s Southwest Grill heats up new customer interest

For their 2017 digital marketing campaign, Moe’s Southwest Grill, a fast-casual restaurant, wanted to drive foot traffic to their 700+ locations. Their aim was to tap into new customer groups through Experian segment data seeds and measure real-world success off placed foot traffic attribution.

Moe’s Southwest Grill easily tapped into Quantcast’s third-party audience and measurement partnerships, leveraging four distinct Experian groups to reach their “Busy Balancer” brand audience and measuring in-store purchase lift based on placed foot traffic measurement.

By combining Quantcast’s superior accuracy at reaching audiences at scale with the ability to prospect new customers and influence the customer journey early on and ultimately validate brand investment in real-world customer visits, Moe’s Southwest Grill was able to deliver a holistic marketing strategy that drove their bottom line.