Jack’s Family Restaurants dishes up a twofold increase in foot traffic with CTV
About the Brand Jack’s Family Restaurants
Since 1960, Jack’s Family Restaurants have been a Southern legacy. Originally a walk-up stand in Alabama, the quick serve restaurant (QSR) rapidly expanded, gaining loyal customers who returned for deals on burgers, fried chicken, and shakes.
“Starting from ground zero when it came to online and digital audiences, it was really helpful to see how insights and activation tools could help us reach new customers.”
“Quantcast has become an extension of our team. Working together allows us to move quickly and efficiently, which is valuable to us as a local vendor with a small team and budget.”
Billie Jo Waara
Chief Marketing Officer
Jack’s Family Restaurants
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