Solution
HP tapped into Quantcast’s live view of audience behavior based on our direct publisher relationships to reach SMEs and business professionals looking for print solutions across display advertising. Understanding the intent signals of users searching for HP A3 printers, Quantcast identified the predictive behavioral patterns of in-market printer decision-makers to unlock new brand audiences. In addition, HP created informative native articles that ran across local publisher sites to deliver the educational layer of their multi-dimensional marketing strategy.
By leveraging Quantcast’s brand solutions, HP accurately reached an engaged audience with their messages and directed them to the HP website to consider pertinent information about their printer range.